(CNN) — Michael Jackson may be gone in life but the music hasn’t gone anywhere, as Pepsi shows with its latest campaign.
In honor of the 25th anniversary of MJ’s “Bad” album and tour, the company plans to produce one billion Pepsi cans bearing the silhouette of the late King of Pop, in addition to new mixes of MJ’s music from the multi-platinum album, which was released in 1987.
Called “Live for Now,” the campaign will also hold worldwide contents for fans to win jackets designed with the original “Bad” tour staff jackets in mind, as well as tickets to the Cirque du Soleil’s “Michael Jackson: The IMMORTAL World Tour.”
Pepsi created the campaign in partnership with the Estate of Michael Jackson, the co-executors of which are “thrilled to bring Michael and Pepsi back together.”
The late icon and the brand have a lengthy history, including his 1988 “Pepsi Generation” commercial.
The Estate of Michael Jackson tells fans in a statement that they’re grateful “for all their positive feedback on this morning’s announcement about the Pepsi deal.”
The global pop star “did three successive deals with Pepsi, on the Victory Tour, the Bad Tour and the Dangerous Tour, so this extends a long and very successful relationship with the brand,” the statement continues. “Michael would have loved that we are making the record books with his image on a billion cans around the world. And the campaign will be a great kickoff to the celebration of the 25th Anniversary of ‘Bad.'”
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