Borshoff, a leading Indianapolis-based advertising and public relations agency, launched a new website incorporating HTML5, the most recent and powerful version of the formatting language programmers and developers use to create interactive websites.
Touted by experts as the future of the internet, this technology allows the new Borshoff website to integrate sound, video and motion without using Adobe’s Flash platform, resulting in dynamic, breakthrough web experiences across all platforms and devices. The new website can be found at www.borshoff.biz.
Borshoff’s new site offers a number of benefits, including:
*The web experience is faster and cleaner, and galleries and videos are more fluid.
*The site features improved social media and search optimization.
“With more than 55 employees, a client base with international reach, and ever-expanding capabilities, it was time to rethink how we shared our thoughts, work and philosophy,” said Karen Alter, principal at Borshoff. “Our new site reflects Borshoff’s belief that honest and open dialogue is key to developing strategic, creative communications and building relationships. We hope potential clients will be intrigued by what they see and want to learn more.”
The new site features interactive menus with filtering options that improve the user experience, work samples that are larger and at the forefront, and a photo gallery of employees. An insights section organizes the company’s Twitter feed, blogs, client news, Borshoff news and videos in one simple-to-access place.
