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Bid to block AT&T deal reflects telecom industry

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WASHINGTON (AP) — The Obama administration has explained its

effort to block AT&T’s purchase of T-Mobile USA by saying it

will fight mergers that would reduce competition and hurt

consumers.

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Yet few think the lawsuit the administration filed Wednesday

signals a more aggressive stance toward acquisitions in other

industries. Rather, experts say, the administration’s challenge of

AT&T’s purchase comes down to this: Telecom is dominated by

just a few big companies. Reducing the number of major players

could all but kill competition and drive prices up.

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By contrast, few other major industries are controlled by just a

handful of giants. And none relies on access to a limited number of

public airwaves.

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With previous big mergers, the administration has taken a

middle-ground approach to antitrust: It’s green-lighted deals such

as cable company Comcast’s acquisition of media giant NBC Universal

and Ticketmaster’s merger with concert promoter Live Nation. But it

also imposed conditions in those deals that are intended to

preserve competition.

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“They’re looking even at very big mergers on their merits, and if

the merging parties can’t satisfy their concerns, the Justice

Department will say, `We can’t let this go through,'” said Melissa

Maxman, an antitrust attorney with the law firm Cozen

O’Connor.

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AT&T says it will fight the court action. But it also plans to

meet with Justice lawyers and offer more concessions in hopes of

avoiding a court battle, according to a person familiar with the

matter who spoke on condition of anonymity because of the

confidential nature of the talks.

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President Barack Obama, on the campaign trail, had pledged tougher

antitrust policy. And early in his administration, the Justice

Department repealed Bush-era guidelines that had discouraged

government action against companies with near

monopolies.

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As a result, many had expected bold action from the department –

crackdowns on industry-dominating companies and roadblocks to many

big mergers.

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That didn’t happen. The lawsuit against AT&T might satisfy some

critics who hoped for a much tougher antitrust policy. But it

probably doesn’t suggest a policy shift.

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The AT&T proposal was unique, said Benjamin Brown, a former

Justice Department antitrust lawyer, now a partner with the law

firm Cohen Milstein.

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“I could very easily have seen this same decision being made under

the Bush administration,” Brown said.

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He said there was little evidence for AT&T’s claim that

regional cellphone carriers can compete with the four national

companies: AT&T, Verizon, T-Mobile and Sprint.

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If AT&T bought T-Mobile, just three national players would be

left. And Sprint could have trouble competing with two bigger

behemoths. So it might be acquired, too, further shrinking

competition.

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“Any time you take four major parties and turn it into three, the

Justice Department is going to take a close look,” Maxman

said.

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Telecom mergers attract more scrutiny in part because it’s next to

impossible for new competitors to emerge. Companies need permission

to transmit data on public airwaves. The licenses are costly and

scarce. And the cost of building a new system of cell towers and

satellites is enormous.

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“You can’t just pull a bunch of capital together and launch a

national cellphone provider, Brown said.

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The Obama Justice Department has allowed several big mergers to

proceed without court action. But it made the companies sell or

change parts of their businesses.

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For instance, in the Live Nation-Ticketmaster merger, regulators

required Ticketmaster to license its software to a competitor. It

also forced it to sell a subsidiary that handles tens of millions

of tickets a year.

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In January, when the nation’s largest cable-TV company, Comcast,

took control of NBC Universal, the government forced Comcast to

make the full suite of NBC Universal content available as a single

package to online competitors. And Comcast had to do so on terms

comparable to those reached with more established rivals such as

Dish Network Corp. and DirecTV.

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The Federal Communications Commission, which can block telecom

mergers, joined Justice in making those demands.

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In April, Google Inc. won government clearance for its $700 million

purchase of airline fare tracker ITA Software. The deal gave Google

a key role in online travel.

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But to win Justice Department clearance, Google agreed to license

ITA’s software to other companies through 2016. And it agreed to

continue to invest in research and development of products, which

it would also have to license.

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Those deals are likely templates for future merger reviews by

Justice, experts said.

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“Firms got signals from the earlier deals that were approved that

if they were willing to make sufficient (compromises), deals on the

borderline might get approved,” said Spencer Waller, a professor at

Loyola University Chicago’s School of Law and director of the

school’s Institute for Consumer Antitrust Studies.

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That’s the lesson AT&T appears to have taken by planning to

meet with government lawyers and possibly offer further

concessions.

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The lawsuit against AT&T “shows that each case is treated on

its own merits,” said Art Brodsky, a spokesman for Public

Knowledge, a digital-rights advocacy group that applauded the

Justice Department’s move.

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“You don’t want them to approve any deal, any more than you want

them to approve every deal,” Brodsky said.

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