The racing world descended upon downtown Indianapolis Dec. 10-13, transforming the Indiana Convention Center into the global epicenter of motorsports technology and culture.
The 2025 Performance Racing Industry (PRI) Show delivered high-octane energy and record-breaking engagement as more than 40,000 attendees filled the convention center halls and Lucas Oil Stadium.
The crowd browsed offerings from more than 1,060 exhibitors representing every facet of the racing industry. As the largest gathering of motorsports professionals in the world, the trade show serves as the primary arena where racing business gets done before the new season begins. Team owners, drivers and engineers scouted the latest parts to gain a competitive edge while the aisles buzzed with activity.
“The PRI Show reflects the strength and passion of the motorsports industry,” PRI President Michael Good said.
Among the thousands of industry leaders, four-time NHRA Top Fuel champion Antron Brown stood out as a fan favorite and frequent presence at the annual Indianapolis showcase. Brown spent the weekend engaging with fans, media and fellow racers at the NHRA stage. During an interview on the show floor, he talked about the potential of securing championship No. 5 for the NHRA 75th Anniversary.
“That’s not silver, that’s chrome,” Brown said as he pointed to the trophy on display. “And you know brothers love chrome.”
The comment drew laughs and highlighted the unique blend of style and speed that defines the event.
This year’s show featured significant expansions in emerging technology sectors, most notably the “Sim Racing Arena.” The exhibit attracted massive crowds of younger racers and tech enthusiasts, highlighting how digital competition is becoming a legitimate gateway to real-world professional racing.
The PRI Show serves as a significant economic driver, extending beyond the convention center walls. According to a June 2025 study coneduted by John Durham & Associated titled Motorsports Economic Impact Study, motorsports generates $69.2 billion in annual economic activity in the United States, with Indiana alone accounting for $2.75 billion of that total.
Based on previous years here in Indianapolis, the three-day event injects tens of millions of dollars into the local Indianapolis economy, keeping hotels, restaurants and bars packed throughout the week as the industry celebrated in the Circle City.
The 2025 show concluded Dec. 13 with a “final push” of sales and networking as exhibitors scrambled to finalize orders and attendees snapped final photos of the world-class machinery.
Organizers locked in dates for next year’s gathering, confirming the racing world will return to Indianapolis from Dec. 10-12, 2026.
Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846. Parham is the owner of @HorsemenSportsMedia. For more, click here.
Noral Parham is the multi-media & senior sports reporter for the Indianapolis Recorder, one of the oldest Black publications in the country. Prior to joining the Recorder, Parham served as the community advocate of the MLK Center in Indianapolis and senior copywriter for an e-commerce and marketing firm in Denver. He is also the owner and founder of Horsemen Sports Media.
