The WNBA Live festival returns July 18-19 to the Indiana Convention Center. This marks the event’s fourth year coinciding with WNBA All-Star weekend. A record 25 corporate partners will host interactive experiences.
The two-day fan celebration precedes Saturday’s All-Star Game at Gainbridge Fieldhouse. Activities span athlete meet-and-greets, fashion showcases and exclusive merchandise. Fans can navigate using the WNBA Events App for real-time schedules.
Featured experiences
Ally Financial debuts an arcade-style basketball challenge where participants use player-branded gameplay cards featuring Breanna Stewart, Sydney Colson or Paige Bueckers. Winners claim exclusive merchandise.
AT&T hosts robotic manicures and custom nail art inspired by A’ja Wilson and Sabrina Ionescu. Fans may also attempt a four-point shooting challenge.
CarMax’s ”All-Star Garage” offers meet-and-greets with Indiana Fever center Aliyah Boston and other stars.
On Saturday, a panel moderated by analyst LaChina Robinson will discuss the league’s evolution.
Wilson Sporting Goods exclusively sells its “Player Icon Collection” basketballs at the festival. The line includes Fever rookie Caitlin Clark and reigning MVP A’ja Wilson.
Additional highlights
- NCAA Women’s Final Four: Historical displays and a 2026 championship ticket giveaway.
- Starry: 3-point contests on an LED court with $5,000 daily prizes.
- Mielle: Launch of the WNBA’s first HBCU internship initiative.
- State Farm: “With The Assist” tunnel runway and long-shot challenges.
The festival runs 10 a.m. to 7 p.m. ET daily. Tickets are available via Ticketmaster.
The weekend culminates with Saturday’s All-Star Game on ABC.
Contact Multi-Media & Senior Sports Reporter Noral Parham at 317-762-7846 or via email at noralp@indyrecorder.com. Follow him on Facebook @horsemensportsmedia. For more WNBA All-Star news, click here.
Noral Parham is the multi-media & senior sports reporter for the Indianapolis Recorder, one of the oldest Black publications in the country. Parham has worked with various leagues to provide a diverse perspective in sports, including the Big Ten, Big East, IHSAA, IndyCar, MLB, NHRA, NFL, NBA, WNBA, WWE and the Olympics. Prior to joining the Recorder, Parham served as the community advocate of the MLK Center in Indianapolis and senior copywriter for an e-commerce and marketing firm in Denver.
