Beginning July 11, ALDI, the nation’s low-price grocery leader, will offer grocery shoppers a smarter alternative as the select assortment discount grocer opens its Indianapolis store in a new location at 4470 Lafayette Road. Known for its premium ALDI exclusive brands and ability to offer high-quality grocery items at incredibly low price, ALDI is marking its 35th year in the Indianapolis community. This store will replace the location at 3540 Commercial Drive, which will officially close July 10.
To celebrate the opening of the new store, ALDI will host a ribbon-cutting ceremony at 9 a.m. on July 11, to which the public is invited to attend. Following the ceremony, the first 100 shoppers will receive a Golden Ticket, each containing prizes, including ALDI gift certificates, food products and an opportunity to participate in a 90-second Grocery Grab on Aug. 5. Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI currently carries nearly 70 varieties of fruits and vegetables, including several organic produce items.
“We are pleased to showcase the new look of ALDI with this updated store in Indianapolis and continue to help customers stretch their dollars,” said Laura Bauer, division vice president for ALDI. “As important as price is, there’s only one way to attract and keep shoppers: You have to have quality products. When people try our ALDI exclusive brands, they are excited by the savings and impressed by the quality.”
With higher ceilings, improved natural lighting and environmentally friendly building materials – such as recycled materials and energy-saving refrigeration and light bulbs – the store will offer customers a simple and easy-to-navigate shopping experience.
In addition to the store’s new look, ALDI will continue to bring shoppers a wide range of new, healthier options like organic produce, USDA Choice beef and the SimplyNature line of products, free of artificial colors, flavors or unnecessary enhancers. ALDI also recently introduced its customers to its LiveGfree gluten-free product line.
ALDI challenges customers to switch from national brands to its exclusive brands and save up to 50 percent on more than 1,300 items the store carries. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.
A model of efficiency, ALDI eliminates overhead costs by offering smart practices, such as a cart rental system through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.
ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest location will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 10 a.m. to 7 p.m. on Sunday. ALDI accepts cash, debit and EBT cards.
A grocery retailer that has grown without merger or acquisition, ALDI has nearly 1,300 stores located in 32 states. Over the last several years, ALDI has added, on average, 80 new stores each year, expanding the ability to bring grocery savings to more people every day.
