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SAN FRANCISCO (AP) — Half of all American adults are now on social
networks, slightly more than a year ago, and use among Baby Boomers
is growing, according to a new study.
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A report released Friday by the Pew Internet & American Life
Project found that, of the U.S. adults who use the Internet, nearly
two-thirds use social networks such as Facebook or
Twitter.
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Among Baby Boomers aged 50 to 64, 32 percent said they use a social
networking site on a typical day. That’s up sharply from 20 percent
a year ago.
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Seniors also are testing the waters of social networking, said Mary
Madden, co-author of the report.
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“The graying of social networking sites continues, but the oldest
users are still far less likely to be making regular use of these
tools,” she said.
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Online social networks are most popular with young adults and
women, and the “power users” of the social Web are women aged 18 to
29, the report found. Of this group, 89 percent use social networks
and 69 percent do so on an average day.
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The report found “no significant differences” in use of social
networks based on race, ethnicity, household income, education
level or whether people live in urban, rural or suburban
areas.
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Pew also asked respondents to describe their social networking
experience in one word. The most common word, by far, was
“good.”
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The survey was conducted April 26 to May 22 among 2,277 adults. The
margin of error is plus or minus 3.7 percentage points.
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