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American Heart Association’s Start! Initiative and Nature Rocks™ Launch “60 Miles in 60 Days” WalkING Challenge

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WHO American Heart Association and Nature Rocks join forces to empower families to get outdoors and get active with the launch of the “60 Miles in 60 Days” Walking Challenge.

WHAT Nature Rocks and the American Heart Association’s Start! initiative have issued a “60 Miles in 60 Days” Summer Walk Challenge to families across the country – asking families to get together, go outside and walk. The walks can be as anything from a stroll around the neighborhood to getting out to a local nature preserve.

HOW Participants can sign up and track their miles at http://www.startwalkingnow.org/mystart_tracker.jsp and select “Nature Rocks” as the company. Participants can also visit www.naturerocks.org <<a href=”http://www.naturerocks.org”>http://www.naturerocks.org> <<a href=”http://www.naturerocks.org/”>http://www.naturerocks.org/> to download a free 60 Miles in 60 Days Guide that includes tips, a walking checklist and mileage tracker to help complete the challenge safely and successfully.

The first 60 people to sign-up will receive an eco-friendly reusable water bottle, Nature Rocks stickers and a Start! walking reflector to help them stay safe and hydrated on their journey. To find walking trails in your area, visit www.startwalkingnow.org <<a href=”http://www.startwalkingnow.org”>http://www.startwalkingnow.org> <<a href=”http://www.startwalkingnow.org/”>http://www.startwalkingnow.org/> for specific paths and www.naturerocks.org <<a href=”http://www.naturerocks.org”>http://www.naturerocks.org> <<a href=”http://www.naturerocks.org/”>http://www.naturerocks.org/> , “Find Nature” for other nature locations.

WHEN June 22, 2010 through August 20, 2010

START! Start! is the American Heart Association’s national initiative that calls on Americans and their employers to create a culture of physical activity and health through walking. Start! is sponsored nationally by SUBWAY® Restaurants. Visit www.startwalkingnow.org <<a href=”http://www.startwalkingnow.org”>http://www.startwalkingnow.org> <<a href=”http://www.startwalkingnow.org/”>http://www.startwalkingnow.org/> to download a free personal walking plan, track your physical activity online or find a walking buddy in your area.

Nature Nature Rocks is an ongoing initiative that helps bring families and nature together by offering

Rocks information, inspiration and tools to encourage parents to take their families into nature. The website and all related materials are updated frequently to provide families with the most relevant tools and information to connect with nature. Current Nature Rocks partners are: The Nature Conservancy, REI, Children and Nature Network, The U.S. Fish and Wildlife Service, the American Camp Association and ecoAmerica. To learn more about Nature Rocks and its partners, please visit www.naturerocks.org <<a href=”http://www.naturerocks.org”>http://www.naturerocks.org> <<a href=”http://www.naturerocks.org/”>http://www.naturerocks.org/> , support us on Facebook at facebook.com/nature+rocks <<a href=”http://facebook.com/nature+rocks”>http://facebook.com/nature+rocks> or follow us on Twitter at twitter.com/naturerocks <<a href=”http://twitter.com/naturerocks”>http://twitter.com/naturerocks> .

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