Most small business owners, well most people actually, agree that they should set clear goals but the majority of them tend to procrastinate about sitting down and clearly defining their business goals.
In fact, when I surveyed a small number of business owners last December an astounding 87% said they did not have a plan for 2008. Do you avoid business goal setting? How’s it working for you.
Most business owners, and their consultants, don’t fully understand the true benefits of business goal setting. If they did, the percentage of business owners who fail to engage in this critical activity would be much lower. And the number of small businesses failures would be a whole lot lower too!
When you understand the phenomenal benefits of goal setting, and how to define magnetic goals, you will love the process. You will be highly motivated to grab a pen and paper and regularly set and revisit your business goals. Magnetic goals have the power to generate amazing results!
Setting goals for your business is perhaps the easiest and biggest opportunity you have to train your brain so that you see opportunities that you might otherwise be blind to and make great decisions about how, and where, you will focus your thoughts and your energy. One of the major reasons business goal setting works, for those who commit to it, is due to the particular function of an important, and highly undervalued, part of your brain: the Reticular Activation System (RAS).
Your RAS, about the size of the tip of your pinkie finger, is a complex component of your brain that, along with other important functions, determines what your conscious brain will notice and what you will pay attention to. Since your mind cannot possibly process all the information it receives, your RAS determines what will get your conscious focus at any given time. Your reticular activating system works like a filter between your conscious mind and your subconscious mind. It takes instructions from your conscious mind and passes them on to your subconscious.
For example, your conscious mind has informed your RAS that your name is very important and that it should alert you whenever your name is spoken. This is why when you are in a crowded and noisy place someone saying your name can get your attention above the noise of other conversations. Your RAS knows your name is important to you and flags it as something worthy of special attention. This is also why when you buy a new car you suddenly start to notice many other people who drive similar cars. During the process of purchasing your new car you have informed your RAS that your particular make and model is an important detail and it alerts your conscious mind to it even in heavy traffic.
If you want to generate great business results setting clear Magnetic Goals is vitally important. When you set clear goals, decide that they are a high priority, and give them lots of intense conscious focus, you train your brain to pay particular attention to that which you have clearly claimed as important to you. Your RAS can then, seemingly almost like magic, flag for you the important opportunities and bits of information that might otherwise be lost in the shuffle of email, the piles of to do lists, the din of life.
If you want to dramatically improve your business and personal results – train your brain….set Magnetic Goals!
To learn more about business goal setting with Magnetic Goals that Draw Success to you: www.MagneticGoals.com
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About The Author:
An award-winning entrepreneur and Author, Cathy Demers, mentors small business owners and entrepreneurs to build massively successful businesses and have a great life while they’re doing it. Bio: http://magneticgoals.com/cathydemers/ Get the Report Magnetic Goals – Special Report: http://magneticgoals.com/products/magnetic-goals-special-report/
