You’d think that in 2015, no company would post a job ad and make it clear that only men need apply. But a number of companies, especially in the tech industry, are unintentionally doing just that, by using words or phrases in their job postings that a growing body of research shows are a major turnoff to female job seekers.
Some of the words are obviously skewed toward male stereotypes, like when tech companies seek out “ninjas.” Other problematic phrases seem like standard job listing jargon — like “competitive salary” or “best of the best.”
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