iHEARTMEDIA Country WUBG (BIG 98.3)/PLANIFIELD-INDIANAPOLIS has flipped to Urban Mainstream as “REAL 98.3.” A loop began airing over the weekend, promoting “change is coming to INDIANAPOLIS” at noon (ET) MONDAY, OCTOBER 3rd.
REAL 98.3 will kick off with “10,000 joints in a row” commercial-free, featuring hits from major Hip Hop and R&B artists like DRAKE, NICKI MINAJ, CHRIS BROWN, USHER, JAY-Z and BEYONCÉ at Noon local time
“We are NAP’s new home for Hip Hop and R&B,” said SVP/Programming-INDIANAPOLIS MIKE KILLABREW. “There’s no better way to establish that than by kicking things off with 10,000 songs in a row!”
In addition, REAL 98.3 will be anchored by THE BREAKFAST CLUB. The nationally syndicated show is set to air beginning NOVEMBER 3rd and features DJ ENVY, ANGELA YEE and CHARLAMAGNE THA GOD.
“This is an exciting and powerful addition to the iHEARTMEDIA/INDIANAPOLIS portfolio,” said Regional Pres. and SVP/Urban Ops EARL JONES. “Hip Hop is thriving and I can’t wait to get things rolling.”
REAL 98.3’s full programming lineup will be announced soon. The new Urban Mainstream will be a direct competitor for RADIO ONE’s Urban-leaning Top 40/Rhythmic WHHH (HOT 96.3).