This week, WDNI became a Telemundo affiliate in Indianapolis and will be the only local Spanish-language broadcast station in the market. Telemundo Indy will broadcast on over-the-air channel 19 and will also be available to all subscribers of Comcast, Brighthouse and AT&T U-verse, giving the station full coverage of Indianapolis’ Hispanic population. WDNI TV-Channel 19, will offer Telemundo’s full line-up of high-quality original Spanish-language programming, including novelas, news, sports, entertainment, and specials, serving the market’s growing Hispanic community and offering advertisers a powerful new platform to reach this important demographic segment.
“We are excited to bring Telemundo’s proven programming to Indy’s Spanish-speaking community, which has experienced significant growth over the past several years. We plan to complement Telemundo’s national programming with locally produced content to deliver a truly relevant product to our viewers, and soon, locally produced news,” said Chuck Williams, general manager of Telemundo Indy, a veteran broadcaster, who also serves as vice President and Market Manager for Radio One’s four highly successful Indianapolis Radio stations (WNOU FM, WHHH FM, WTLC FM and WTLC AM). “This is the first time in six years that local advertising will be available in Spanish.”
“Telemundo is pleased to expand its footprint in the Indianapolis market and we are excited by WDNI’s plans to fully serve the emerging Hispanic community with local programming and community events to complement our strong line-up of programming,” said Ann Gaulke, senior vice president, affiliate relations, for the Telemundo Network.
Telemundo Indy has already formed strong strategic partnerships with some key Hispanic individuals and organizations, including the Hispanic Business Council. A Community Advisory Board, comprised of Hispanic leaders in the education, health, immigration, and media fields, is being organized to help guide the station’s development in the areas of community outreach and local programming, and will provide the “voice of the customer,” especially critical during the station’s first year.
To learn more about the growing Hispanic population in Indianapolis and how Telemundo Indy can help you successfully communicate with this vital consumer, log onto Telemundoindy.com.
Radio One, Inc., together with its subsidiaries, is a diversified media company that primarily targets African-American and urban consumers. The company is one of the nation’s largest radio broadcasting companies, currently owning and/or operating 54 broadcast stations located in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc., the company also operates syndicated programming including the Tom Joyner Morning Show, the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live, CoCo Brother’s “Spirit” program, Bishop T.D. Jakes’ “Empowering Moments”, and the Reverend Al Sharpton Show.
Beyond its core radio broadcasting franchise, Radio One owns Interactive One, an online platform serving the African-American community through social content, news, information, and entertainment. Interactive One operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful and social networking websites, including BlackPlanet, MiGente, and Asian Avenue.
In addition, the company owns a controlling interest in TV One, a cable/satellite network programming primarily to African-Americans.
