WFYI Public Media has launched a free text-messaging program to assist parents and caregivers in the development of newborns to 5-year-olds. The program uses research-based, expert content that is delivered via text message directly to a personās phone. Messages will offer information on health and safety, early literacy, nutrition and other topics, and also include URLs linking users to more in-depth information and helpful videos. Users will receive no more than four messages per week per registered child and can opt out at any time. Each message contains age-appropriate information based on the childās birthdate used during registration. Anyone can receive the messages, available in English and Spanish, by texting āWFYIā to 274448. More information is available at wfyi.org/bright.