Coretta “CoCo” Cuffie considers herself a “head-to-toe kind of girl.” With a fashion merchandising degree under her belt and a keen eye for style, this entrepreneur has made quite the name for herself in Indianapolis as she helps women perfect their look.
“I can dress you, do your hair, plan your event and coordinate fashion shows. I also do speaking engagements, teach fashion classes and I give back to the community,” said Cuffie, who owns and operates Trios Studio Salon & Boutique, a one-stop shop for local ladies hoping to step up their style game.
At the salon, visitors can get their hair styled and explore a collection of fly fashion finds. Unlike other stylists, Cuffie’s goals go beyond getting her clients into the trendiest new brands. Rather, she aims to help women see themselves as their own brand. She uses style as a tool to help women market themselves in any way that they would like.
“I believe in giving back, mentoring and helping our youth understand the importance of image — not based on what the youth are doing now, with everybody having to have designer this or that, but rather knowing who you are, building your brand and helping women own who they are from a personal standpoint,” said Cuffie. “I make sure they know the basics when it comes to professional dress. It’s how to dress for an interview and have integrity, poise and not showing everything.”
Cuffie feels the services of a stylist can be useful to most women, whether they’re getting ready for an important interview or working the red carpet at a black-tie affair. She says having a personal stylist helps alleviate stress for her clients because they have an ally helping them to look their best. Cuffie often helps women clean out their closets and learn what garments work best for their body types.
“It’s knowing what you need to get rid of and what you need to add to your closet in order to have a well-rounded wardrobe. It’s based on your lifestyle, and that goes back to determining your brand and who you are,” said Cuffie.
“I love being able to help people feel confident about who they are. It’s people being able to say, ‘CoCo Cuffie made me do it.’ That’s a bigger check than getting paid.”
Find CoCo on social media
Facebook: Facebook.com/CoCoCuffieStylist
Twitter: @CoCoCuffie
Find coco at the salon
Trios Studio Salon & Boutique is located at 8644 Purdue Road, Indianapolis, IN 46268. Call (317) 820-5909 for more information.
