Converse, Nike affiliate, has filed 31 lawsuits against retailers who have sold imitations of its Chuck Taylor sneakers. Big retailers were hit such as Wal-Mart, H&M and K-Mart for trademark infringement.
“For generations, the Chuck Taylor, universally known as the ‘Chuck,’ has captured the hearts and minds of millions of consumers, selling over a billion pairs globally during the past century,” said Jim Calhoun, Converse’s president and chief executive. “We welcome fair competition, but we do not believe companies have the right to copy the Chuck’s trademarked look.”
The affiliate has also filed an additional lawsuit to the U.S. International Trade Commission (USITC) to prohibit imitations from entering the country.
