Kmart is launching a comprehensive back-to-school campaign, “Epic Year, Epic You!,” centered around meeting customers’ evolving needs for the 2011 back-to-school season. Recognizing that value means more than low prices to customers, Kmart is committed to providing back-to-school shoppers with the quality products, services and offerings they are seeking while also maintaining affordability.
“We’re thrilled to be launching our ‘Epic Year, Epic You!’ campaign, especially as shoppers are looking for better back-to-school deals even earlier in the year so they can enjoy the rest of their summer,” said Mark Snyder, chief marketing officer for Kmart. “This back-to-school campaign and respective offers are a reflection on our focus to ensure our customers have an amazing variety of quality products that are truly affordable.”
“The back-to-school shopping season is more than just for students,” said Michael Niemira, vice president for the International Council of Shopping Centers (ICSC). “Nearly 7.2 million teachers and other school employees are going back to work and are among the pool of potential shoppers.”
With that knowledge in mind, Kmart is continuing to be responsive to its customers’ needs, both by offering more products shoppers want and by providing them with more ways in which to purchase them.
As added incentive to explore and purchase, Kmart continues to provide shoppers with the most convenient ways to shop. The retailer’s multiple online buying options include traditional online purchasing, its industry-leading Buy Online, Pick Up in Store option and its easily accessible online layaway plan. Kmart also offers customers the ability to earn points buying the things they want and need through its Shop Your Way Rewards loyalty program.
In addition to its in-store layaway program that allows customers the ability to reserve purchases now, pay over time and pick up items right in time for the beginning of the school year, Kmart is offering the new option this year for college students and their parents to shop online, make four easy payments throughout the summer and pick up the items at a Kmart store near their campus.
Layaway is a reflection of Kmart being nimble in these tough economic conditions–honoring its commitment to improve the lives of its customers by providing quality services, products and solutions that earn their trust and build lifetime relationships. In fact, Kmart’s in-store layaway option has experienced double-digit growth since 2008, and the layaway program at Kmart and at its sister company Sears has resulted in more than three million new customer relationships in 2008 and 2009. For more information, visit www.kmart.com/layaway.
For other information on Kmart throughout the back-to-school season, visit www.kmartepk.com.
