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INDIANAPOLIS, IN – Mayor Gregory A. Ballard, has declared June 18 ‘Pink Day’ in Indianapolis. With one in eight women diagnosed with breast cancer in her life time, ‘Pink Day’ is a symbolic date designed to raise breast cancer awareness and encourage Indianapolis citizens to join the fight by participating in the inaugural ‘Weekend to End Breast Cancer’ benefiting St. Vincent Foundation.

Ballard joins Sue Anne Gilroy, Executive Director of St. Vincent Foundation, and encourages Indianapolis to dress in pink on Thursday and to commemorate the lives lost to breast cancer and honor those still struggling in the fight.

“Thousands are affected by breast cancer and the community of Indianapolis must do its part to end it,” Ballard said. “We encourage you to join the fight and participate in the inaugural ‘Weekend to End Breast Cancer’ benefiting St. Vincent Foundation to help treat and heal patients in need.”

All funds raised with the inaugural weekend event stay in Indianapolis and benefit St. Vincent Foundation. The money will be used for St. Vincent breast cancer patient access funds, breast cancer survivor programs, clinical research, technology and education.

“It is important for all of us to join together in the fight to end breast cancer,” said First Lady Winnie Ballard, honorary co-chair of the event. “The ‘Weekend to End Breast Cancer’ helps pay for the tools and resources crucial for patients in need and necessary for furthering St. Vincent Foundation’s efforts to increase awareness, early detection and access to treatment.”

The ‘Weekend to End Breast Cancer’ is a multi-day event and a chance to discover what it is to be a hero in the fight against breast cancer. Thousands of Walkers will cover approximately 30 km each day, traveling at their own pace. Walkers will be supported by hundreds of volunteers and crew members who will provide meals, water and snack stops, gear transport, safety on the streets, comprehensive medical services and an overnight campsite complete with tents and hot showers.

For more information or to register visit http://www.endcancer.org or call 317.879.WALK.

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