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Dole Research Ranks Top Markets for Salad Consumption

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MONTEREY, Calif. – Dole Fresh Vegetables here has released the top-line results of a privately funded, 18-month study of the in-store buying habits and in-store consumption trends of prepackaged salad consumers,

using the data to rank the top U.S. cities by per-capita consumption, consumption potential and consumer willingness to try new blends.

In alphabetical order, the cities are Albany-Schenectady, N.Y.; Buffalo, N.Y.; Cincinnati; Columbus, Ohio; Dallas; Denver; Detroit; Flint-Saginaw, Mich.; Grand Rapids-Kalamazoo, Mich.; Hartford-New Haven, Conn.; Houston; Indianapolis; Kansas City, Mo.; Lansing, Mich.; Los Angeles; Louisville, Ky.; New York; Phoenix; Richmond-Petersburg, Va.; Salt Lake City; and Wichita-Hutchinson, Kan.

“Despite their reputation as meat-eating capitals, many of the cities on our list qualify as sophisticated salad markets and home to an increasing number of salad lovers,” said Russell Evans, senior brand manager for Dole Fresh Vegetables. Evans added that consumers in these 21 cities are more inclined to use salad “as a meal or as the basis for creative new lunch and dinner entrees.”

The research accompanies the relaunch of Dole’s bagged salad lineup.

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