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NBA agrees to terms on a record 11-year, $76 billion media rights deal, AP source says

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By TIM RENOYLDS

The NBA has agreed to terms on its new media deals, a record 11-year agreement worth $76 billion that would assure player salaries will continue rising for the foreseeable future and one that will surely change how some viewers access the game for years to come.

A person familiar with the negotiations told The Associated Press that the networks have the terms sheets, with the next step being for the league’s board of governors to approve the contracts.

The person spoke to the AP on condition of anonymity Wednesday because they werenā€™t at liberty to discuss such impending matters.

There is a board of governors meeting in Las Vegas next week, coinciding with NBA Summer League, and it would seem logical that the deals ā€” if they get through various committees and obtain other approvals ā€” may be finalized around that time.

The NBA did not comment Wednesday.

The deal, which set NBA records for both its length and total value, goes into effect for the 2025-26 season. Games will continue being aired on ESPN and ABC, and now some will be going to NBC and Amazon Prime. TNT Sports, which has been part of the leagueā€™s broadcasting family since the 1980s, could be on its way out, but has five days to match one of the deals.

Indiana Pacers guard Tyrese Haliburton (0) reacts during the fourth quarter of Game 1 of the NBA Eastern Conference basketball finals against the Boston Celtics, Tuesday, May 21, 2024, in Boston. (AP Photo/Charles Krupa)
Indiana Pacers guard Tyrese Haliburton (0) reacts during the fourth quarter of Game 1 of the NBA Eastern Conference basketball finals against the Boston Celtics, Tuesday, May 21, 2024, in Boston. (AP Photo/Charles Krupa)

The five-day clock would begin once the league sends the finished contracts to TNT.

The Athletic was the first to report on the contracts.

ESPN and ABC will continue to have the league’s top package, which includes the NBA Finals and one of the conference finals series. ABC has aired the NBA Finals since 2003. ABC would continue to air games on Saturday nights and Sunday afternoons when the NFL’s regular season ends.

ESPNā€™s main nights would continue to be Wednesday with some Friday and Sunday games.

Exclusivity of the Finals comes with a big price increase. Walt Disney Company, which owns ESPN and ABC, will pay $2.6 billion per year under the new contract compared to $1.4 billion in its current deal.

The return of NBC, which carried NBA games from 1990 through 2002, gives the league two broadcast network partners for the first time.

NBC ā€” whose deal is expected to be $2.5 billion per season ā€” would showcase games on Sunday night once the NFL season has ended. It will air games on Tuesdays throughout the regular season while a Monday night package of games would be exclusively streamed on Peacock.

Prime Video would have games on Thursday night after it is done carrying NFL games. Its other nights would be Friday and Saturday.

NBC and Prime Video would alternate who carries the other conference final. Prime Video’s rights would average $1.8 billion per year.

TNT Sports is paying $1.4 billion per season. Considering the amounts of the three proposed packages, that would make the Prime Video rights the ones it would be likely to try and match.

WNBA player shooting a three-pointer.
Indiana Fever rookie Caitlin Clark (22) shooting a three-pointer during a WNBA game against the Washington Mystics on July 10, 2024 at Gainbridge Fieldhouse in downtown Indianapolis. (Photo/David Dixon)

The length of the deals ā€” he did not confirm the 11-year agreement specifically ā€” are ā€œgood for the stability of the league,ā€ Silver said during the NBA Finals last month.

ā€œBut it means to a certain extent youā€™re trying to predict the future, which is of course impossible,ā€ Silver said in June. ā€œSo part of it is a bet on the partners that we will ultimately align with and their ability also to adjust with the times and their willingness to continue to invest in media and also become global, which to my earlier point is very important to the league, as well.ā€

In the short term, the deal almost certainly means the leagueā€™s salary cap will rise 10% annually ā€” the maximum allowed by the terms of the most recent Collective Bargaining Agreement between the NBA and its players. That means players like Oklahoma Cityā€™s Shai Gilgeous-Alexander and Dallasā€™ Luka Doncic could be making around $80 million in the 2030-31 season and raises at least some possibility that top players may be earning somewhere near $100 million per season by the mid-2030s.

It also clears the way for the next major item on the NBAā€™s to-do list: Expansion.

Silver was very clear on the order of his top agenda items in recent seasons, those being preserving labor peace (which was achieved with the new CBA), getting a new media deal (now essentially completed) and then and only then would the league turn its attention toward adding new franchises. Las Vegas and Seattle are typically among the cities most prominently mentioned as top expansion candidates, with others such as Montreal, Vancouver and Kansas City expected to have groups with interest as well.

Kamilla Cardoso during her first regular season WNBA Game.
Chicago Sky center Kamilla Cardoso (10) reacts to teammates on the bench during a WNBA basketball game against the Indiana Fever Saturday, June 1, 2024, in Indianapolis. (AP Photo/Doug McSchooler)

As the broadcast rights packages have grown in total value over the last 25 years, so, too, have salaries because of how much that revenue stream ends up fueling the salary cap.

When NBC and Turner agreed to a $2.6 billion, four-year deal that started with the 1998-99 season, the salary cap was $30 million per team and the average salary was around $2.5 million. The average salary this season exceeded $10 million per player ā€” and itā€™s only going to keep going up from here.

When that NBC-Turner deal that started a quarter-century ago expired, the next deal ā€” covering six seasons ā€” cost ABC, ESPN and Turner about $4.6 billion. The next was a seven-year deal, costing those networks $7.4 billion.

The current deal, the one that will expire next season, smashed those records ā€” nine years, nearly $24 billion.

And now, that seems like pocket change.


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