This week, the Indy Chamber and its Life in Indy livability initiative, representing the 10-county Indy region, announced the launch of “Speed City,” an immersive digital advertising campaign accelerating the story of the Indy region.
As the next phase of Life in Indy’s regional storytelling efforts, this campaign will target both local residents and prospective movers looking to make Indy home across digital platforms for the next several months. Inviting residents to connect with what drives them and the role the Indy region plays in their journey, “Speed City” is an accelerated step into the next chapter of Indy’s story as the best place to accelerate life, career, and business.
“Indy often shares its story as a collection of assets rather than an emotional connection,” Joe Pellman, Vice President of Marketing & Communications for the Indy Chamber, said in a statement. “There’s no denying that we have amazing offerings as a community, but progress is personal. The ‘Speed City’ campaign provides a narrative to showcase what drives the passion and purpose of individuals across this region we choose to call home.”
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Powered by dozens of local partners and built in collaboration with Pivot Brands and Bayonet Media, “Speed City” emphasizes Indy as the place to accelerate your life, career, and community under the banner of the region.
Intention and Impact Through Narrative
Over the last two years, the Indy Chamber has worked with hundreds of local employers and civic partners to elevate Indy’s story through national media pitching, talent attraction, messaging development, and content collaborations.
Research during this process revealed a lower sense of civic pride among Indy residents compared to peer markets, outlining the need for storytelling that builds local advocates while highlighting the uniqueness of the community. The “Speed City” campaign is the latest iteration of this strategic imperative, and an opportunity to elevate the emotional connection residents share with their region.
“As a region, Indy is always in motion, evolving, improving, learning, and building toward what’s next,” Martina Jackson, Sr. Director of PR & Communications, Indy Chamber, said in a statement. “This campaign accelerates that momentum through authentic, lived experiences and amplifies our region’s voices at a speed uniquely Indy’s own.”
“Speed City” is marked by sustainable partnerships reaching across sector and industry to champion Indy’s own voices. A collaborative print issue of PATTERN Magazine, vinyl record pressing of a new Rob Dixon “Speed City” album, and custom apparel from premium collegiate vintage vendor Homefield are just the beginning. “Speed City” is building something authentic for each Indy region resident to make their own, and providing a platform for Indy to start telling its regional story.
Next Steps
Following its official launch date on April 28, “Speed City“ will reach audiences across the Indianapolis region, as well as two additional out-of-state target regions in the Midwest. Digital social media ads, video spots, and more will emphasize Indy’s strength as an accelerator and hub for community. Inviting everyone to call Indy home, the “Speed City” campaign will run throughout the summer of 2026 to build on the momentum of the INDY: I’m Not Done Yet campaign in Q1.
Today’s “Speed City” campaign was preceded by an open call for video submissions in alignment with Life in Indy’s INDY: I’m Not Done Yet project. These personal submissions demonstrating the drive and purpose behind Indy’s momentum culminated in a public celebration at the Inaugural Story Summit on April 27 — National Tell a Story Day. At the event, resident-submitted stories were featured alongside other content from Life in Indy’s creative partners, and a keynote address from community leader Anthony Murdock II. Two selected video creators received a concert prize pack in partnership with Forty5, presenting Rock the Ruins with Citizens Energy Group on the Speed City Stage.
