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Nonprofit’s contest seeks to retool state slogan

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The state’s various slogans include “Enjoy Indiana, “The Crossroads of America” and “Restart Your Engines,” the last a reference to the Indianapolis 500.

An apparel company is inviting Hoosiers to come up with a slogan with more hopeful, more optimistic or humorous spin.

The contest organized by Bring the Hope asks entrants to submit a slogan in eight words or less. Online voters will pick one winner, and the new slogan will be printed on T-shirts for purchase. The nonprofit group then will donate 25 percent of net profits — up to $5,000 — to the winner’s favorite Indiana-based charity.

Bring the Hope already has received more than 100 submissions, including “Indiana: much cooler than those square states” and “Indiana: honk if you’re corny.”

The contest ends Aug. 31.

On the Net:


Information from: WTHR-TV, http://www.wthr.com/

© 2009 Associated Press. Displayed by permission. All rights reserved.

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