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Newsstand sales of US magazines down 9 percent

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NEW YORK (AP) — A new report says sales of U.S. magazines at

newsstands and other retail outlets fell 9 percent in the first six

months of the year in a sign of readers trimming discretionary

spending.

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Although overall circulation was down just 1 percent, the larger

drop in the single-copy sales figure is troubling for magazine

publishers. That’s because publishers typically make more from

those sales than from subscriptions, which are sold at a discount

so publishers can boost circulation and lure

advertisers.

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Single-copy sales have been steadily declining. The Audit Bureau of

Circulations, an industry trade group, says that in the latest

period, the 418 titles examined sold 29.8 million copies at retail

outlets, compared with 32.8 million a year earlier. Overall

circulation was 301 million, down from 305 million.

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