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Central Indiana Panera Bakery-Cafes hope to raise $10,000 during Breast Cancer Month

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Every time you buy a Pink Ribbon Bagel this October, you’ll help fight breast cancer, as Panera Bread continues its 10-year tradition of donating proceeds from the sale of the popular pink bagels during National Breast Cancer Awareness Month. Panera Bread is celebrating 10 years of fighting breast cancer by baking bagels.

All 21 participating bakery-cafes in the Indianapolis metropolitan area, Anderson, Kokomo, Lafayette, Columbus and Muncie will donate 100 percent of the proceeds from the sale of Pink Ribbon Bagels on Oct. 7, to the Central Indiana affiliate of Susan G. Komen for the Cure.

Throughout the month, Panera will donate 10 cents for every Pink Ribbon Bagel sold.

New this year, is the Power of Pink Baker’s Dozen, which includes 13 Pink Ribbon Bagels. Panera will donate $1 for every Baker’s Dozen sold in October.

Since 2001, the Pink Ribbon Bagel has grown throughout the country with more than $1 million has been donated to breast cancer charities from the sale of pink bagels. This year, more than 30 Panera Breads throughout the state will be among about 1,500 Panera bakery-cafes nationwide to sell the Pink Ribbon Bagels.

“The Pink Ribbon Bagel is a customer favorite, in part because it’s a delicious way to start the day and because each bagel sold helps bring us one step closer to finding a cure for breast cancer,” said Courtney Rocchio, marketing manager for Panera. “Panera Bread is proud to work with the communities we serve to help raise money for such a worthy cause.”

Shaped in the form of the iconic pink ribbon, Pink Ribbon Bagels feature cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and are baked fresh early each morning. Nearly 2 million Pink Ribbon Bagels were sold in 2010, raising more than $75,000 for charity nationwide. Central Indiana Panera bakery-cafes set a goal of raising $10,000 in celebration of the Panera’s 10th anniversary in supporting breast cancer research and awareness.

The Pink Ribbon Bagel concept began in 2001 when Sue Stees, co-owner of 18 Panera Bread franchises and a breast cancer survivor, began searching for ways to help other women fighting the same disease. Her search led her to the kitchen where she developed the Pink Ribbon Bagel. She sold 27,000 bagels in her bakery-cafes that first year and was awarded the “You Can Make a Difference Award” from Susan G. Komen for the Cure. To date, more than seven million Pink Ribbon Bagels have been sold.

“Never in my wildest dreams did I imagine this simple bagel concept – created in my Tulsa bakery-cafe – would grow to where it is today, educating the community on breast cancer and inspiring those who are fighting this disease,” Stees said. “I’m extremely blessed to have survived to see the Pink Ribbon Bagel make such an impact over the last 10 years.”

Throughout Indiana, the Pink Ribbon Bagel campaign helps support the following Indiana organizations:

  • Central Indiana Affiliate of Susan G. Komen for the Cure
  • Greater Evansville Affiliate of Susan G. Komen for the Cure
  • Northern Indiana Affiliate of Susan G. Komen for the Cure
  • Vera Bradley Foundation
  • Wabash Valley Affiliate of Susan G. Komen for the Cure



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