The Indy Chamber and its Life in Indy initiative are launching two new programs during NCAA Final Four weekend aimed at helping visitors explore the city and connect with local experiences.
The initiatives — “Ask Indy” and “Bike. Bus. Ball.” — are designed to provide real-time recommendations and free transportation options for fans and students visiting Indianapolis from April 3–6.
“Ask Indy” will operate April 4–5 as a live, text-based concierge service. Visitors can send a message to a dedicated number to connect directly with local volunteers, known as Indy Ambassadors, who will provide personalized suggestions on dining, nightlife, and events across the city.
The program, developed in partnership with Indy Networking, is intended to offer visitors a more direct and personal way to experience Indianapolis. Organizers say the service emphasizes authentic, community-driven recommendations rather than automated responses.
The activation will be promoted through social media, digital advertising, and on-site outreach throughout Final Four weekend, with the goal of increasing awareness and participation among visitors.
In addition to the text service, Life in Indy is launching “Bike. Bus. Ball.,” a transportation initiative focused on improving mobility for visiting college students. The program will provide free access to public transit and bikeshare options throughout the weekend.
A limited number of passes will be available, including 450 free rides through Pacers Bikeshare and complimentary transit access through IndyGo. The passes will be distributed on a first-come, first-served basis while supplies last.
Students can sign up through a dedicated webpage to receive bikeshare access codes and information about transit pass pickup locations. Free IndyGo passes will be available at information centers inside the Indiana Convention Center, as well as at The INDEX.
To use the bikeshare program, participants must download the Bcycle app and enter their provided access code to unlock a free 30-minute ride. Organizers say the initiative is designed to make it easier for visitors to move throughout downtown and surrounding neighborhoods without relying on cars.
Officials say both programs are part of a broader strategy to leverage major events such as the NCAA Final Four to promote Indianapolis as a destination for young professionals and future residents.
By combining accessibility with local engagement, organizers aim to encourage visitors to explore beyond the immediate event footprint and experience more of the city’s culture and amenities.
Additional information about the programs, including registration details and updates, is available at lifeinindy.com/finalfour/.
