Indy Pride announced its rebrand in a celebration of amplifying joy within the LGBTQ+ community.
“Indy Pride Calls Queer Joy Home,” was unveiled as Indy Pride’s new identity following a comprehensive strategic planning process with Wilder Engagement in 2024. The organization, which is dedicated to curating and activating the creative energy of Hoosier communities, works to “empower one another through glorious celebrations and deeply rooted support systems,” according to a press release.
“Indy Pride is more than an organization; it is a collaborative effort of joyful resistance,” Jose Castillo Jimenez, Indy Pride Board President, said in a statement. “Our bond with the community is essential. They nourish us, and we nourish them. Together, we celebrate the legacy of LGBTQ+ movements in our city, fostering connection and innovation that generates positive change.”
The announcement comes just in time for Indy Pride to celebrate 30 years of connection, empowerment and joy within the LGBTQ+ community, according to a press release. The new identity aims to honor their legacy while boldly embracing the future.
Included in Indy Pride’s branding refresh is a new logo, which captures the organization’s core values of belonging, community and inclusivity, joy, accountability and collaboration.
The segments radiating from a central point suggest unity and gathering, reminiscent of a community coming together. Bold progress flag colors represent joy and how each segment can look as an exclamation point, and the central star — Indianapolis flag — acts as a beacon of leadership and guidance. The interconnected elements suggest a collaborative approach to achieving goals, according to a press release.
Many of the key visual elements of the new logo pay homage to the previous logo, designed by AYOKAY in 2024, while modernizing the look to reflect Indy Pride’s growth, such as including all progress flag colors, using the Raided Premises typeface which was created by Zac Neubieb and inspired by The Stonewall Inn, and the Central Star Motif connecting Indy Pride to the city and community they serve.
Indy Pride is already looking ahead to 2025 and the launch of new programs and events to deepen community connections, foster inclusivity and celebrate resilience as well as create spaces “where every LGBTQ+ Hoosier feels supported, empowered and celebrated.”
For more information about Indy Pride Refresh or other initiatives, upcoming events or community resources, visit indypride.org/indy-pride-refreshed/
Contact Arts & Culture Reporter Chloe McGowan at 317-762-7848. Follow her on X @chloe_mcgowanxx.
Chloe McGowan is the Arts & Culture Reporter for the Indianapolis Recorder Newspaper. Originally from Columbus, OH, Chloe graduated with a degree in journalism from The Ohio State University. She is a former IndyStar Pulliam Fellow, and her previous work includes freelancing for Indy Maven, Assistant Arts & Life Editor for The Lantern, and editorial assistant at CityScene Media Group. Chloe enjoys covering all things arts and culture — from local music, visual art, dance, theater and film, as well as minority-owned businesses. In her free time, Chloe enjoys reading, cooking and keeping her plants alive.