Generating leads in your network marketing business is important for your continual success in the industry or any industry for that matter.
Over time you almost certainly did some pretty crazy things in order to generate leads. In all likelihood you’ve done everything from cold calling people in the phone book, leaving business cards inside the self help books in the local bookstore, starting conversations with anyone with a heartbeat, attending every community social gathering, etc…etc…
It wasn’t until I learned easy methods to leverage systems that allowed me to multiply my efforts, that I saw a big change in my productivity as well as growth in business.
One of the things I realized is that I wasted a lot of time talking to individuals who I had no business talking to about business. I realized that if I was going to move ahead in business, I would need to have a system in place to pre-qualify my prospects before I ever talked to them. This is called sifting and sorting.
Furthermore , I discovered that each of the top earners in the home business/internet marketing industry used a funded proposal funnel system to monetize their efforts. Which means that when someone drops into your sales funnel, you have numerous opportunity’s to provide something of value to them before they leave. This is done through your auto-responders along with phone conversations and connecting with folks.
Many people think that just because they have a online lead generation system in place, they no longer need to pick-up the phone and connect with people. WRONG! You’ll always have to talk to people, always. It’s the glue that holds things together.
If your trying to convince people that “your business is the best” or “your product rocks everything else out there”, your in for a rude awakening. It’s not one size fits all. People are searching for solutions to their problems and if you just have one solution, your going to be an enormously frustrated marketer.
Imagine yourself being a doctor and you have patients coming to you with an ailment that needs a prescription of some sort. If it your duty to diagnose your patients and then possess the best solution to solve their specific problem. You may only find these things out by connecting with folks on their level. Forget about what you want and start considering what other people need.
While lead generation systems increase productivity, understand that they’re only another tool. You’ve still got to work. Whether your using Pay per click marketing, Blogging, Banner advertising, Content creation, Video Marketing or Press Releases, you’ve still got to be able to connect with your audience in a way that your providing value without merely pushing a product or service. You have to realize that your not dealing with machines, your dealing with peoples lives.
Increasing your own value to society is one of the secrets of the industry. You have to connect before you pull. This is where the attraction marketing comes into play. When you have two magnets and you put the polar opposites near each other, you will repel them from each other. Flip one of them around and they will draw themselves together and at that point you can pull.
~Josh Boxer
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