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Thursday, March 20, 2025

The Gen Z entrepreneurship journey

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Entrepreneurship has become a popular career choice, especially for Gen Z. From clothing brands to the beauty industry, Gen Z is choosing to navigate their way through the work force as their own bosses. According to the Square Future of Commerce report, 54 percent of Gen Z consumers that were surveyed reported that they are considering starting their own businesses ā€“ leading people to question why this generation is straying away from the typical 9-5 lifestyle to start their own business ventures.

Teonna Daniels is a 22-year-old photographer in the Indianapolis area. While she is a business owner, she works a traditional 9-5 to fund her business. However, her ultimate goal is to be in business for herself.

ā€œI havenā€™t completely opted out of the 9-5 because I still have a 9-5 that supports my entrepreneurial business. At the end of everything, I want to be my own boss, I want to work for myself, and I think a lot of people want to work for themselves and be their own bosses. Plus, I come from a family of entrepreneurs. My grandfather has run his own business his entire life and thereā€™s other family members that are entrepreneurs as well, which inspired me to take that leap and become an entrepreneur myself,ā€ says Daniels.

Danielsā€™ photography venture began when she was asked to capture a high school studentā€™s senior photos. ā€œI jumped into it unexpectedly. I had a camera for 3 years and took photography in high school,ā€ states Daniels. ā€œI didnā€™t use my camera like that until I volunteered to do someoneā€™s senior pictures. I had never taken anyoneā€™s pictures before so I was like you canā€™t just throw me out there like that. When I was at the shoot, it just gave me a feeling like I really enjoyed this, and I was happy with the outcome. Just the whole process of that and afterward, I saw myself being passionate about it and something that I wanted to get into.ā€

Jaden Payne, owner of JL the Label, also took the nontraditional work route and chose to be a businesswoman. Payne has worked traditional jobs since she was able to, but after launching her own business and interning at a dentistā€™s office, she realized that dentistry, which was her intended career, was not what she genuinely wanted to pursue.

ā€œIā€™ve always had a 9-5 job; this is the first year I decided not to. I went to college to hopefully become a dentist. I ended up interning at a dental office and realized I didnā€™t like it,ā€ stated Payne. ā€œAt the time, I was making more money selling clothes than I was working at the dental office.ā€

During her internship, Payne felt as if she was not maximizing her time. ā€œI continued working at the dental office, but I didnā€™t like being there. I just didnā€™t feel like it was fulfilling my purpose,ā€ stated Payne.

While Daniels found her passion before starting her business, Payneā€™s passion grew with her business. ā€œI didnā€™t really know about my personal values and aspirations until I started my business. When I really got into it, I was like wow Iā€™m making people happy. People really love what I do. Iā€™m building peopleā€™s confidence; Iā€™m showing people how to put things together,ā€ said Payne. ā€œMy whole goal in life for myself is to be happy so if Iā€™m making other people happy by posting clothes or as an influence myself for those trying to be in the same field as I am, then I feel like thereā€™s a purpose in doing what Iā€™m doing.ā€

Both business owners share the same perspective on risk taking ā€“ the greater the risk, the greater the reward. ā€œWhen it comes to risk taking as an entrepreneur, you just got to do it. Youā€™re going to fall, but itā€™s all about how you get up and recover that makes it worthwhile,ā€ stated Daniel.

ā€œSometimes, you have to take risks and trust yourself. I donā€™t feel like any risk is a bad risk. If youā€™re losing something maybe financially, youā€™re probably gaining something mentally,ā€ stated Payne.

Daniels and Payne believe there is nothing wrong with having a 9-5 while being an entrepreneur. Though they chose two different routes, the ultimate goal is running their own successful businesses and inspiring others.

Contact staff writer Braxton Babb at (317) 762-7854. Follow her on Twitter @BLIEVESHEWRITES. For more news courtesy of the Indianapolis Recorder, click here.

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