29.5 F
Indianapolis
Wednesday, January 27, 2021

Google adds games in its latest move on Facebook

More by this author

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

SAN FRANCISCO (AP) — Internet search leader Google Inc. is

bringing a little more gamesmanship to its duel with

Facebook.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Just like they have been doing for years on Facebook’s website, Web

surfers will now be able to play games with their friends and

family on Google’s blossoming social networking service.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Google’s expansion into games, announced Thursday, had been

expected since the company unveiled its “Plus” networking service

in late June. The service is being groomed to be an alternative to

Facebook’s popular hangout.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

By adding games to Plus, Google hopes to give its fledging

network’s more than 25 million users a reason to come to the

service more frequently and stay longer once they’re

there.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

The strategy has worked well at Facebook, where games requiring

players to fill the roles of farmers, mob bosses and card sharks

have attracted obsessive followings among its more than 750 million

users.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Determined to protect its turf, Facebook unveiled its latest game

features just a few hours after Google issued its challenge. The

new tools will make it easier for Facebook users to bookmark their

favorite games and keep track of what their friends are playing.

Players will also be given the option of filling their entire

computer screen with some of the games designed for

Facebook.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Facebook’s top games are provided by Zynga Inc., a 4-year-old

company hoping to sell its stock in an initial public offering this

fall. Google is one of Zynga’s investors, according to IPO

documents filed with the Securities and Exchange Commission. The

papers don’t specify the size Google’s stake in Zynga, which is

based in San Francisco.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

The investment evidently wasn’t enough to buy Google access to

Zynga’s best-known games. The initial games on Plus include a poker

game made by Zynga. Plus also will feature the “Angry Birds” game

that so far has been played mostly on phones. The gaming option

will gradually start appearing within the accounts of Plus’

users.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

But people who want to play other Zynga titles such as FarmVille,

CityVille and Empires & Allies will still have go to

Facebook.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Zynga and Facebook are already financially wedded to each other.

Zynga gets most of its revenue from Facebook, which requires games

on its site to use its payment system to sell the various items

that can be used to playing more fun. Facebook keeps 30 percent of

the revenue from Zynga’s games.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Although the games may seem frivolous, they are emerging as a

serious business. Zynga earned more than $90 million on revenue of

nearly $600 million last year and the company is growing even

faster this year as the number of people playing its games

surpassed 230 million. In March, Zynga estimated its market value

at $11 billion after hiring an expert to appraise its business,

according to documents filed Thursday.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Google’s expansion into Web games could cause headaches for Zynga.

In its IPO documents, Zynga says it could be hurt if Google or

other larger companies such as Microsoft Corp. and Amazon.com Inc.

get into the Web game market.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“font-family: Arial, Helvetica, sans-serif; font-size: 13px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;”>

Google mainly wants to undercut Facebook with Plus. The reason: As

people spend more time and share more insights about themselves on

its website, Facebook becomes an increasingly attractive

advertising option. The trend poses a threat to Google because its

search engine can’t index most of the information on Facebook and

its own revenue growth could slow if more online advertising shifts

to Facebook.

“font-family: Verdana, Times, serif; font-size: 12px; text-decoration: none; line-height: 13px; color: #000000; font: normal normal normal 12px/normal verdana, helvetica, arial;”>

“text-decoration: none; color: #000066;” rel=”item-license” name=

“e880eb75-2cb2-4c2b-95b0-00db7c900d3d” href=

“http://hosted.ap.org/dynamic/stories/U/US_TEC_GOOGLE_PLUS_GAMES?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2011-08-11-23-03-32#e880eb75-2cb2-4c2b-95b0-00db7c900d3d”>

© 2011 The

Associated Press. All rights reserved. This material

may not be published, broadcast, rewritten or

redistributed. Learn more about our

“text-decoration: none; color: #000066;” href=

“http://hosted2.ap.org/APDEFAULT/privacy”>Privacy

Policy and 

href=”http://hosted2.ap.org/APDEFAULT/terms”>Terms of Use.

- Advertisement -

Upcoming Online Townhalls

- Advertisement -

Subscribe to our newsletter

To be updated with all the latest local news.

Stay connected

16,331FansLike
3,142FollowersFollow
5,989FollowersFollow
14SubscribersSubscribe

Related articles

Popular articles

Español + Translate »
Skip to content