Indianapolis Fruit’s The Produce Mom has partnered with Earthbound Farm as an official Earth Month partner. The Produce Mom will be participating in Earthbound’s “Every Cart Counts” campaign and encouraging her consumer following to join the campaign & choose Earthbound Farm products.
“Every Cart Counts” inspires consumers to shop with a plan, be mindful of packaging, purchase organic foods that are versatile enough to work in several applications, minimize food waste, and utilize shopping totes instead of paper or plastic bags. Consumers will be encouraged to make greener choices in the grocery store and incentives such as coupons, social media contests, meal planning and recipe sharing will serve as incentives.
Lori Taylor, author of The Produce Mom elaborates, “When other young moms see the ‘Every Cart Counts’ campaign in action on The Produce Mom, it will demonstrate that sustainable, earth-friendly & organic choices are in reach and highly-accessible for the everyday consumer. Simple modifications to our everyday habits can make a big difference in the well-being of our planet & our bodies.”
Jessica Harris, trade marketing manager for Earthbound Farm, is excited to bring The Produce Mom into the Earth Month campaign remarking, “Consumers really trust The Produce Mom, so it makes sense to deliver our message about the benefits of organic, including quality, sustainability and environmental responsibility with her help.”
Earthbound Farm’s “Every Cart Counts” Campaign launched at the beginning of April and campaign promotions began on The Produce Mom this week. The program includes a Guide to Greener Shopping, in-store Cart Buys at participating retailers, a Virtual Grocery Giveaway with entries collected via social media, and an Earth Week Meal Plan.
For more information, visit ebfarm.com.
