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Thursday, September 28, 2023

How Christian hip-hop radio revitalized an interest in religion

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For those looking for some inspirational and engaging content, tune in to Holy Culture Radio (HCR) on SiriusXM channel 154. This full-time educating and entertaining channel features a mix of hip-hop superstars, like Lecrae, Trip Lee, and A.I. The Anomaly, as well as talk shows that speak to the African American experience.

Since the station’s bold move to a 24-hour channel in April 2022, listeners have been tuning in to experience the diverse programming that HCR offers. The programming includes “116 Life” with Reach Records execs Marcus Hollinger and Ace Harris, featuring exclusive world premieres of new music and riveting conversations with VIP guests. There is also “3rd Coast Fiyah,” a kaleidoscope of CHH and urban gospel hosted by DJ D-Lite and DJ Wade-O, one of the most powerful voices in all Christian hip-hop.

James B. Rosseau Sr., widely recognized as “Trig,” is the brilliant mind behind HCR. With over two decades of experience in driving business growth and transformation, Trig has mastered the art of assembling and leading high-achieving teams while using his keen business acumen to generate revenue. His expertise is invaluable in creating innovative and impactful programs that bring about positive change in society.

“There has always been a question of whether there is a market for Christian hip-hop music,” Rosseau said.

One of HCR’s award-winning shows is “Da Fixx Morning Radio,” which is hosted by a team of talented DJs. “Old School Sounds,” hosted by DJ D-Lite, takes listeners back to the genre’s beginnings, and “The Underground Gospel Hip-Hop Show” is where Jay Williams helps to launch indie faith-based artists, personifying the notion of having a great time while inspiring listeners with meaningful messages. 

Additionally, there is “Church on the Block,” where Pastor Phil Jackson, “Pastah J,” and DJ Ruckus engage in all-encompassing discussions and theological breakdowns of hip-hop and street culture and how the church can deliver hope.

The metrics for HCR’s path to success are already written on the wall. According to Nielsen Media Research data published by the Radio Advertising Bureau, 82% of Americans ages 12 and older listened to FM/AM radio in a given week. Studies also found that 75% of Americans ages 12 and older have listened to online audio for the month of June.

HCR and its affiliated website and social media channels are owned and operated by The Corelink Solution, a nonprofit founded by Rosseau. The mission of The Corelink Solution is to help people develop their passion and purpose, create an informed plan and use provided tools to help them succeed while establishing accountability and ownership.

Rosseau believes that there has always been a question of whether there is a market for Christian hip-hop music and maintains that the short answer is yes.

“I believe our audience has shown that the genre has broad viability given the above-average listener engagement we’ve seen across our 14 shows and music mixes as we play a wide diversity of Christian hip-hop artists.”

For more religion news, click here.

Contact multi-media staff writer Noral Parham III at (317)-762-7846 or via e-mail at noralp@indyrecorder.com. Follow him on Twitter @NoralParham.

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