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NEW YORK (AP) — A new report says sales of U.S. magazines at
newsstands and other retail outlets fell 9 percent in the first six
months of the year in a sign of readers trimming discretionary
spending.
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Although overall circulation was down just 1 percent, the larger
drop in the single-copy sales figure is troubling for magazine
publishers. That’s because publishers typically make more from
those sales than from subscriptions, which are sold at a discount
so publishers can boost circulation and lure
advertisers.
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Single-copy sales have been steadily declining. The Audit Bureau of
Circulations, an industry trade group, says that in the latest
period, the 418 titles examined sold 29.8 million copies at retail
outlets, compared with 32.8 million a year earlier. Overall
circulation was 301 million, down from 305 million.
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