The City of Indianapolis announced Tuesday that two new retailers have been selected to participate in St’Artup 317, Indy’s retail accelerator program matching Hoosier businesses to prime real estate opportunities.
HBH Professional and Nate Redd clothing are the newest additions to the historic Stutz building on Capitol Avenue, where they will operate Labor Day weekend through May 2025.
“HBH Professional and Nate Redd have built an impressive business model without having a visible, high-traffic storefront,” said Catherine Esselman, program director for St’Artup 317. “They were awarded this placement based on the readiness of the businesses they’ve built. I am excited to place them in this opportunity and watch them grow their businesses.”
HBH Professional stands for “Hello Beautiful Hair” and was started by husband and wife D’Angelo and A’Bryanna Williams in 2022. The company specializes in hair products to “enhance the health, vitality and unique beauty of Black hair.”
“The opportunity to participate in St’Artup 317 is a very exciting one that we are over the moon about,” A’Bryanna said. “We are happy the city and its partners recognized our vision and what we are giving to Indianapolis. This will be a fantastic business venture, and we cannot wait to begin.”
Ron Williams, founder of Nate Redd clothing, started the online sportswear brand in 2014. Williams attributes his inspiration to the styles he loved seeing growing up in Indy.
“As a brand owner, everyone wants to have their own boutique,” Williams said. “I used to dream about a location very similar to The Stutz. When I got an email saying I had been selected to participate in St’Artup 317. I just could not believe it. All my prayers were answered.”
For more information about St’Artup 317, visit startup317.com.
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Contact Health & Environmental Reporter Hanna Rauworth at 317-762-7854 or follow her on Instagram at @hanna.rauworth.
Hanna Rauworth is the Health & Environmental Reporter for the Indianapolis Recorder Newspaper, where she covers topics at the intersection of public health, environmental issues, and community impact. With a commitment to storytelling that informs and empowers, she strives to highlight the challenges and solutions shaping the well-being of Indianapolis residents.
